Paradox was originated by us, Evan Beales and Wallis Hubble. We both live for fitness, health and wellbeing, and of course, love helping people.
With over a decade of experience in the health and fitness industry, running a large health club and working with hundreds of clients, we recognised a huge problem - results were few and far between. And often, people went backwards. Trying every new workout craze and supplement, but failing to address the fundamentals; sleep, stress, digestion, hydration, nutrition and effective movement. Thinking that by just working hard, the results will come. In our opinion, that couldn't be further from the truth.
We wanted to make people realise that anything is possible. There really is no reason that any goal can’t be achieved. It’s not due to; bad genetics, the ‘fat gene’ or lack of ability, it’s merely just not fully understanding what it takes and what path to take.
Time is precious. Why waste a second following an ineffective plan that doesn’t maximise full potential. Paradox was born with this goal in mind - maximum progress in minimum time. To work cleverly and understand that each person requires a unique approach to suit their individual make up.
Once the time is right, and health is optimised, we then take every client to their own personal limit and seriously push the envelope.